So in actuality I want to write a book about this subject one day, but for now I’m going to use my site to talk directly the hustlers to get one of the most important economic points across.
Money is GREEN!
You’re probably asking yourself, “What does he mean by that exactly?” Here’s what I mean:
As humans we are some socially cliquish little b*stards. What I mean by that is that we are usually very comfortable socializing with the same group of people over and over again. This isn’t a bad thing, but usually it’s a clique of people who look like, think like, talk like, and act like us. Again, that’s not a bad thing at all. I think that’s actually just a human’s nature. But in the market place that nature can shoot you in the foot in the long run.
We’ve all heard of Colgate, right? I mention them because it’s the first brand that comes to mind. I don’t know the company’s history, the ethnicity of the founder, so on and so forth. All I know is that they sell toothbrushes and toothpaste. Imagine if you will that a Jewish family started Colgate. Let’s say they put the Star of David on all of their products, how successful would they be? Had that been the case Colgate probably would not have the mass appeal they have today. Or what if Toshiba made their TV’s to only speak in Japanese? Do you get where I’m going with this?
I notice a lot of start-ups are catered to a certain crowd of people, which isn’t bad, but if that crowd is the same clique you run with then your money will be limited. If a Black man opens a Black shop to sell Black products then guess what… His money will be very limited because he can only make Black dollars. Am I making any sense?
Instead of going after the White dollar, or the Black dollar, or the Latino dollar, or the Asian dollar, go after the Green dollar. And believe me, you can pull that off easier than you think! All you have to do find a void and fill it. That’s it! It’s really that simple. Just find a service that’s missing and you do what you can to bring that service to the market place. Don’t get me wrong some businesses need to fill that cultural void, but a lot of times that void is overflowing with so many people trying to cram into the one lane. If you are a business owner ask yourself how many people in your inner circle (or close to it at least) are trying to do the same thing you are? You’ll notice that you all kind of ended up with similar businesses when there is a wide array of services and goods that people need.
I hope this helps out your hustle. 2012 is here! Let’s get it crackin! Also if you think this is in anyway beneficial share it with your “clique” by pressing the buttons below.
